Since an illustrious tradition of developing themed townships and commercial hubs, Choon Tian has embarked on a journey of creativity and innovation to include transit-oriented developments, hospitality, facilities, and retail developments, as well as lifestyle-enriching residentials. This direction is aimed to defining Choon Tian brand's image through its development and conservation of the environment - to align with the brand positioning of developing comfortable and welcoming community. This journey is made more significant by 'Placemaking', which incorporating with the solution of crime prevention and security for the communities.

As an established property developer principally in various parts of Kajang and Cheras, Choon Tian is staying its course to be the innovative developer in offering an excellence and exclusive living and working environment. From townships planning, interior design, space management to living well- being, Choon Tian is always incorporating innovation and practical solution in their developments. And these attributes have set Choon Tian apart from other competitors.

Choon Tian constantly takes steps to deliver properties and services of unrivalled quality and value for its communities. This has helped to solidify its status as a community master developer with a high growth property development segment and a stable base of income from high yielding property investments segment. Choon Tian will continually focusing on quality property developments with attractive yields to generate excellent returns of investment that maximise the customers value.

Choon Tian will achieve the vision through the realisation of the following goals:

• Building and developing a property and environment that promote excellence and dedication.
• Exceeding customers needs with superior and innovative property and services.
• Enhancing value creation and catalysing economic multipliers as well as social growth to increase the company's competitive advantage in the marketplace.

Visionary leadership, perceptive and transparent corporate policies, and synergistic teamwork have shaped Choon Tian into becoming what it is today - a leader in all areas it specializes in.

With the support and operation of Choon Tian's subsidiaries, its helps Choon Tian staying its course to be the innovative developer in offering an excellence and exclusive properties to fulfill customers needs in today's market place.

From townships planning, architecture, interior design, construction, materials resources to project operation management, Choon Tian is always corporating and managing together with other subsidiaries to deliver innovative, creative and high quality development to its customers.